Primus Sales Force Case Study Essay Example | Topics and Well Written Essays - 1750 words

Primus Sales Force Case Study - Essay Example ases, the participant might not have received enough correct communication from their supervisor, colleagues or even their customers; however, one is left with the overarching question of what constitutes the right amount of communication. The question did not perform what the result indicated. The consequence was that participants had no idea what they were being ranked by or because misled by phony or inaccurate contents of the question. Otherwise, the question did not give enough information to define the alignment of correct versus incorrect. Due to the fact that different people would have their own judgment or personal value to treat similar issues, without a proper and well-explained definition about the right amount as the standard, every participant would make their own definition to consider about the right amount for them. As a result, the incorrect feedback only wasted valuable time and created corresponding costs. This ultimately led to the failure of the survey. Accordi ng to Baldwin & Garvey, â€Å"The essential information necessary to obtain a correct solution in these subtasks was comprised of four attributes. The communications were scored according to the presence of explicit encoding of this information† (1973, p. 44). If participants could not encode the information clearly, they did not get the correct information they should get. Hence they could not give the correct feedback from the survey questions. From the survey questions, the main focus was with regards to the attitudes that the respondents had. By seeking to engage this metric, the researchers were mostly interested in measuring the impact on attitudes and behaviors that were reflected on the employees after the survey questions. For example, a level of useful information for the sales work from company magazines and intranet portals was provided a level of importance as compared to the communication for the employees’ sales and level of satisfaction from communication within